Analytics & Tracking
Know what's working — and what isn't.
Good decisions need reliable data. We set up and validate tracking across your website, ad platforms, and CRM, then report on the numbers that matter to your business.
Who it suits
- Businesses unsure whether their tracking is accurate
- Companies running ads on several platforms with conflicting numbers
- Teams that need leads connected to sales outcomes
- Owners who want a simple view of marketing performance
Challenges we fix
- Ad platforms report more conversions than actually happened
- GA4 was installed but never configured for your goals
- Campaign links lack consistent tagging
- Lead and sales data live in separate systems
What's included
Inside our Analytics & Tracking service
GA4 setup and review
Configuring properties, events, and key conversions.
Google Tag Manager
Organized, documented tag setups that are easy to maintain.
Ad-platform conversions
Google Ads, Meta, and LinkedIn conversion tracking, including server-side options where useful.
Event planning
Defining which actions to track and how they're named.
UTM conventions
A consistent tagging system so traffic sources are reported correctly.
CRM alignment
Connecting leads to deal stages to measure quality and pipeline.
Dashboards
Clear reports focused on the measures that matter to you.
Tracking validation
Testing that events fire correctly and values match your records.
Process
How we approach it
Audit
Check current tags, events, and conversion data against real records.
Plan
Document a measurement plan tied to business goals.
Implement
Configure tags, conversions, and integrations.
Validate and report
Test thoroughly, then build reporting and review it regularly.
Metrics
What we track
Tracked conversions vs. actual
How closely reported numbers match your sales or CRM records.
Source attribution
Which channels and campaigns contribute to leads and sales.
Cost per acquisition by channel
Comparable efficiency across platforms.
Lead-to-customer rate
Connects marketing activity to business results.
Ad platforms, GA4, and your CRM use different attribution methods, so their numbers rarely match exactly. We explain these differences and use a consistent source of truth for decisions.
FAQs
Analytics & Tracking questions
See where your marketing can improve.
Get a free marketing audit. We'll review your channels, tracking and conversion path, and share clear next steps.