Google Ads & PPC
Search campaigns that reach people ready to act.
We build and manage Google Ads accounts around the searches that matter to your business — so budget goes toward qualified enquiries and sales, not just clicks.
Who it suits
- Service businesses that depend on inbound calls and enquiries
- Ecommerce stores with products people search for by name or need
- B2B companies whose buyers research solutions on Google
- Businesses with an existing account that is spending without clear returns
Challenges we fix
- Budget is spent on searches unrelated to what you sell
- Cost per lead keeps rising while lead quality stays flat
- Broad campaign structure makes it hard to see what is working
- Ads promise one thing and the landing page says another
- Conversions are not tracked, or are counted inconsistently
What's included
Inside our Google Ads service
Account audit
A review of structure, targeting, search terms, bidding, and tracking to find wasted spend and missed opportunities.
Keyword research and intent mapping
Grouping searches by how close the person is to buying, so high-intent terms get priority.
Search campaign build
Campaigns and ad groups organized around your offers, locations, and margins.
Negative keyword management
Ongoing exclusion of irrelevant searches based on real search-term data.
Ad copy and assets
Clear, specific ads tested for relevance, with extensions that support the click.
Bidding strategy
Bid strategies chosen for your goals and the amount of conversion data available.
Remarketing
Re-engaging past visitors where it is appropriate and permitted for your industry.
Landing-page alignment and tracking
Making sure the page matches the search, and that leads or purchases are recorded accurately.
Process
How we approach it
Audit
Review the account, search terms, and tracking. Identify quick fixes and structural issues.
Restructure
Rebuild or refine campaigns around intent, offer, and geography.
Launch
Go live with verified conversion tracking and clear budget allocation.
Refine
Weekly search-term review, bid and budget adjustments, and ad testing.
Metrics
What we track
Qualified leads
Enquiries that match your target customer, not just form fills.
Cost per lead
What each lead costs, tracked by campaign and keyword theme.
Customer acquisition cost
The ad cost to win a paying customer, where sales data is available.
Conversion rate
The share of clicks that become a lead or a purchase.
ROAS (ecommerce)
Revenue returned per dollar of ad spend, read alongside your margins.
Related case study
See it in practice
FAQs
Google Ads questions
See where your marketing can improve.
Get a free marketing audit. We'll review your channels, tracking and conversion path, and share clear next steps.