LinkedIn Ads
Reach the people who make B2B buying decisions.
LinkedIn lets you target by job role, seniority, industry, and company. We use that precision to generate opportunities your sales team actually wants to pursue.
Who it suits
- B2B companies with a defined set of target roles or accounts
- SaaS businesses selling to teams or departments
- Professional and financial services firms with higher deal values
- Sales teams running account-based outreach
Challenges we fix
- High cost per click without a clear link to pipeline
- Lead forms bring contacts outside your target profile
- Long sales cycles make it hard to judge results early
- Marketing and sales disagree on what counts as a good lead
What's included
Inside our LinkedIn Ads service
Audience definition
Selecting job functions, seniority, industries, and company sizes that match your buyers.
Company and account targeting
Uploading target account lists for account-based campaigns.
Lead generation forms
Native forms with qualifying fields that balance volume and quality.
Website campaigns
Driving traffic to dedicated landing pages when a richer story is needed.
Messaging by buyer stage
Different messages for awareness, consideration, and demo-ready audiences.
Lead-quality feedback loop
Using sales outcomes to refine targeting and offers over time.
Process
How we approach it
Define
Agree on the ideal customer profile and what makes a lead sales-qualified.
Build
Set up audiences, offers, forms, and CRM handoff.
Launch
Start with controlled budgets and clear tests.
Qualify and refine
Review lead quality with sales and adjust audiences and messaging.
Metrics
What we track
Sales-qualified leads
Leads your sales team accepts as worth pursuing.
Cost per qualified lead
More meaningful than cost per form fill for B2B.
Pipeline created
Estimated value of opportunities generated — potential, not closed revenue.
Audience match rate
The share of leads that fit your target roles and companies.
B2B sales cycles can run for months. We report early indicators such as qualified leads and meetings while longer-term revenue develops.
Related case study
See it in practice
FAQs
LinkedIn Ads questions
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