Ecommerce Marketing
Profitable growth for online stores.
We manage shopping and catalog campaigns with your product margins, acquisition costs, and repeat purchases in mind — not just top-line revenue.
Who it suits
- Online stores on Shopify, WooCommerce, BigCommerce, and similar platforms
- Brands with large or frequently changing catalogs
- Stores ready to scale spend but unsure where returns are strongest
- Businesses wanting to improve repeat purchase rates
Challenges we fix
- Revenue grows but profitability does not
- Product feed errors keep items from showing in Shopping
- Best-sellers absorb budget while new products go unseen
- Purchase values are missing or duplicated in ad platforms
What's included
Inside our Ecommerce service
Google Shopping
Campaigns segmented by product performance, margin, or category.
Performance Max
Used where appropriate, with feed and asset groups organized for clearer control.
Meta catalog campaigns
Dynamic product ads for prospecting and returning shoppers.
Product feed optimization
Improving titles, attributes, and categories so products match relevant searches.
Acquisition and remarketing
Separating new-customer campaigns from returning visitors to understand true growth.
Purchase tracking
Accurate revenue and order data across your store, GA4, and ad platforms.
Retention support
Coordinating with email and lifecycle flows to increase repeat purchases.
Process
How we approach it
Review
Audit feed health, tracking, and product-level performance.
Prioritize
Identify products and categories with the best margin and demand.
Launch
Structure campaigns around those priorities.
Scale
Shift budget toward efficient products and audiences as data builds.
Metrics
What we track
Revenue
Total sales attributed to campaigns over a defined period.
ROAS
Revenue divided by ad spend. A useful efficiency signal, but not profit.
Customer acquisition cost
What it costs to win a new customer.
Average order value
How much customers spend per order.
Repeat purchase rate
The share of customers who buy again.
Revenue and ROAS should be read alongside product margins, acquisition costs, and repeat purchases. A high ROAS on low-margin products can still lose money.
Related case study
See it in practice
FAQs
Ecommerce questions
See where your marketing can improve.
Get a free marketing audit. We'll review your channels, tracking and conversion path, and share clear next steps.